Generating Reviews For Remodelers

Easy Ways To Generate Reviews For Remodelers

How Important are Online Reviews For Remodelers?  Very Important.

Actually, very very very very important.  That’s just how important online reviews for your remodeling or home improvement company.  If you’re a remodeler and not getting online reviews, you’re missing out.

Home-improvement-company-customer-reviews

At The Marketing Corner, one of the biggest things we tell our clients to help give their home improvement website a boost and move them up in Google page rankings is to get online reviews. For obvious reasons we tell our clients to claim their Google Place Page and their Yahoo Local Page.  Even only a handful of reviews on various sites will do wonders for your Google page rank. Not only does Google search your site for keywords and content, but it also searches the rest of the web for your home improvement company.   If your remodeling company is mentioned a lot, your home improvement website will move up in the rankings.  One of the best ways to get your home improvement company’s name out there is by using online reviews.

How Can Remodelers Get More Online Reviews?

Just Ask.

Many home improvement companies that we work with are already collecting reviews from very satisfied customers.  In fact, many remodelers have great customer testimonials that are collected on comment cards or even hand wrote letters.  Unfortunately, this is a problem.

90% of all adult consumers look to online reviews before making a purchase.  If you have a binder full of glowing customer testimonials–when can you show this to your potential home improvement leads?  The answer… you can’t.  Yes, you might show them all these customer reviews once you’ve already sat your customer down at the kitchen table and done your sales pitch.  But you can’t do it before when they are shopping your remodeling business or home improvement company online.  That is why online reviews about your home improvement company and remodeling business are so important.

So how can remodelers be effective when collecting these online reviews? Just Ask!

Ask your clients or customers to do a review for your home improvement company online.  Any satisfied customer should be happy to do this for your remodeling company, so make it as easy as possible for them.  Send your home improvement customers an email with direct links to the review sites to make it easier.  These review sites could be things like Google Local, Yelp, Houzz, Angie’s List, etc.  Additionally, you can give them incentives like special discounts or acknowledgment after they write a quality review on your home improvement company.  Once your remodeling business gets these reviews, have them placed on your website on a designated testimonial or review page.

It is no surprise that 96% of people trust recommendations from people they know; however, what is even more interesting is that almost 70% of people trust recommendations from people they don’t know.  Getting quality reviews for your remodeling company will help you gain more home improvement leads.  How does your home improvement company  look online?  Download our free template to grade your home improvement company’s online reviews.

The Big No-Nos for Getting Your Remodeling Company Reviews.  

There are some practices that will actually hurt your remodeling company’s Google ranking if you’re not aware or careful.  So if you are a remodeling company that cares about your Google rank online, don’t do the following:

Don’t post a review yourself or have anyone from your home improvement company do so—This will not only negatively affect your home improvement website’s Google rank–(The thing that makes it appear in Google on page 1)– but if anyone finds out you or your remodeling company posted your own review, you’ll be a prime target for negative word-of-mouth.
Don’t have someone who shares your business owner’s last name post a review.   Google isn’t a fan of nepotism.  (However, it does take into account common names like Smith or Jones).
Don’t have more than one person post a review for your remodeling business from the same computer or device—Google likens posting multiple reviews from the same computer to ballot stuffing and that’s a major no-no. It will both hurt your home improvement company’s website page rank and your remodeling company’s reputation.
Don’t get all of your home improvement reviews in one shot. Keep reviews about your remodeling company coming on a consistent basis over time.  Google looks for content updates on a continual basis and getting new home improvement reviews each and every month is a great way to make that happen.

So go get those great remodeling reviews to help your home improvement website’s page ranking and bring in more home improvement leads!

Ready to get started?  Download our FREE guide to monitor and improve your Home Improvement Reviews online!  Are you looking for more online reviews?  Contact us today to learn how our software can help your company get more reviews today!

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The Marketing Corner: Why Print is Great For Home Improvement Leads

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Top Questions to Ask When Hiring a Home Improvement Marketing Team

Having a great home improvement marketing team is a powerful tool for helping contractors and remodelers to attract qualified home improvement leads by sharing relevant, high-quality content. A good home improvement marketing team’s programs can help to grow a remodeling business while showcasing the company as an expert in their field.

While some large home improvement companies might have the resources available to launch and sustain a complete content marketing program, others require the support of a good home improvement marketing agency. With a good home improvement lead generation program being so closely tied to the company’s sales cycle, it is imperative to find the right home improvement marketing agency to support the campaign.

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The Marketing Corner: Local Home Improvement Marketing Trends

Today’s reality for small businesses is that the technological world they have to compete in gets more complicated each year as changes take hold across e-commerce, appointment booking, SEO, online advertising, mobile, social and customer relationship platforms. Add to that a small business owner’s need to figure out email marketing programs or attract positive online reviews, and the multidimensional challenges become increasingly clear.

Home Improvement Marketing Trends
Digital Marketing Trends for Home Improvement

Here are 10 predictions around these dynamics, which also include a few other items to keep your eye on in the local online marketing space.

 

Booking and scheduling tools will continue to get consolidated into larger marketing automation platforms. Consumers increasingly expect to be able to book services online the way that they purchase goods online. While some companies like ZocDoc, Uber and OpenTable offer booking services in specific verticals, the migration to comprehensive online booking has just begun. We can expect to see more deals such as Demandforce and Full Slate, which aims to popularize booking services across dozens of service industries.

CRM systems will emerge with better social tools to help business owners leverage online presence across the Web, mobile, social and email. Companies including Constant Contact, Main Street Hub and Yodle are automating time consuming processes associated with social media management. As social sites like Facebook add reviews as a key feature, tasks such as responding to customer reviews or creating special offers for customers will become simpler and quicker though integrated CRM/marketing platforms. Companies like Rallyverse will also look to provide ways to generate relevant content for local business to engage their customers

Pure SEO companies will fade away as a result of Google secure search. Marketing companies that offered services in online advertising and SEO gained another competitive advantage after Google announced it would begin making search ranking and keyword data private. It essentially means that many pure SEO companies lost their primary source of data. Pure SEO companies will be significantly impacted as a result of no longer being able to access information they used to be able to get for free.

E-commerce will begin to widely expand to local, main street retailers. E-commerce companies are targeting the small business market to sell transactional solutions. Consumers increasingly want to transact directly from a website or social channel and local businesses will find that they’re negatively impacted if they don’t adopt commerce software to fulfill consumer demand.

Sales, and not just leads, will become the key metric in assessing the effectiveness of small business marketing campaigns. Companies who can bridge the gap between local marketing campaigns and real revenue stand to gain credibility and competitive advantage, distinguishing themselves from dozens of vendors who purely sell leads. It’s all about closing the loop and that’s accomplished through revenue

Google will remain the dominant horizontal player for local search, but consumers will increasingly go vertical. Google will continue to be the most used search engine and, as such, will still be the most valuable place on which small business owners need to establish an online presence. However, resources like ZocDoc and startup companies such as home services platform Home Joy, also means industry-specific searches will increase in popularity

Daily deals companies will face more deflation in 2014 and will continue to search for footing in new markets. The daily deals industry has faced consumer list fatigue for a long time and efforts to turn these companies in new directions has helped, but not fixed the problem. Even in 2014, daily deals will generate revenue but industry growth is another matter and big changes are still needed to get these companies back on course.

Retention and acquisition marketing will continue to blur. Companies that currently provide local business tools are diversifying their product mix or are partnering or merging with other businesses to become more of a single platform solution. GoDaddy completed several acquisitions to round out its small business solutions portfolio in 2013 and more companies can be expected to do the same in 2014.

New social platforms for niche audiences will continue to emerge. Similar to Snapchat and Path, new social platforms with an eye on niche audiences will secure investment dollars and grow in popularity with consumers. Platforms with a particularly critical mass of consumers will be the target of acquisitions by social media giants such as Facebook, Google, LinkedIn and Twitter.

Continued growth in consumer and SMB mobile usage will force companies to accelerate integration of mobile workflow into existing products. Local marketing and business service companies will invest to integrate mobile apps heavily into their product’s workflow to tap into SMB’s and consumer behavior change. Upstart companies with a mobile-first approach will have an opportunity to disrupt existing players and become prime targets for acquisitions.

[Via NetNewsCheck]

The Marketing Corner: Email and Home Improvement Lead Generation

 

2014 State of Marketing: Email Flood Despite Rise Of Mobile And Social

Budgets are increasing in five areas: data and analytics, marketing automation, email marketing, social media marketing and content management.  Salesforce Exacttarget Marketing Cloud has some advice for marketers to make 2014 their best year ever:

  1. Hone in on clear objectives
  2. Focus on customer engagement
  3. Take a deep look at how customers are currently experiencing your brand
  4. Start communicating one-to-one with customers
  5. Think about personalization beyond email
  6. Develop a clear data strategy
  7. Get smarter about channel options and choices
  8. Evaluate email lifecycle campaigns
  9. Integrate mobile efforts into your omni-channel strategy
  10. Define clear social marketing objectives

Email-Marketing

Marketing has figured out that to align with sales they need to produce real revenue and that only comes when there is persistent engagement with buyers.  The strategies marketers plan to use to drive engagement is an interesting finding from this study.  Email is the vehicle of choice to acquire and onboard new customers.  Mobile, however, is the preferred channel for engaging with existing customer.

 

Mobile is the channel of choice for keep relationships with existing customers alive because it cuts through the clutter of email and social.  That’s because phones and tablets are consumers preferred platform to browse for products, contact customer service, participate in social communities, watch videos, sign up for alerts, and download branded apps. In fact, 46% of marketers have or are planning a branded mobile app in order to keep that customer bond alive.

 

The strategy, however, is different for attracting and engaging prospects. 67 percent of marketers say that email is core to their business and the best path to increase marketing ROI.  57 percent of marketers plan to increase the number of emails they send out in 2014 with 49 percent of respondents planning to send over a half a million emails in 2014.  Expect more email in your inbox not just enticing you to join their networks but to engage you with promotions, new products, loyalty programs and prompt you to finish that shopping cart you abandoned.

 

While the role of email and mobile is clear, social remains an intriguing but unproven area.  66 percent of marketers claim that social indirectly impacts their business performance but only 9 percent claim that it can be directly linked to revenue.  2014 will see the broader adoption of Google GOOG +0.31%+ (18%), SlideShare (17%), Blogs (17%), Podcasts (17%), and Pinterest (16%) in addition to the current mainstays of Facebook, Twitter, LinkedIn LNKD -0.44%, and YouTube. To solidify social’s role marketers need to develop a credible strategy with measurable target metrics that align with the customers desired customer experience.  Otherwise social will remain on the sidelines.

 

This is all good news as marketers make strides forward.  The bad news, however, is that marketers still have not accepted that they need to understand their target buyers’ journey and lifecycle experience expectations in order to truly realize significant improvement in ROI and conversion.

 

Lifecycle marketing is an area of focus driven by the need and technology that finally makes it possible for “marketers to communicate with specific audience members at precise times.”  In line with marketers’ top priority of increasing conversion, their planned tactics for 2014 are newsletters (66%), web opt-in (54%), and transaction campaigns (42%).  According to the study, there is a “significant gap between the importance marketers place on lifecycle marketing campaigns and the number of campaigns they actually implement.”

All the investment in lifecycle, behavioral and sophisticated campaigns will not yield the real potential marketing has to impact a brand’s success if strategies and tactics are not aligned to the buyers’ journey.  Without that basic understanding marketing continues to be a guessing-game.  While the spaghetti tossed at the wall is getting more precise, it still isn’t hitting the mark predictably and consistently.

[Via Forbes]