There is a big difference between marketing and advertising. Marketing is how customers perceive your business. This perception is influenced by the advertising materials you send out, but it’s much more than that. How customers perceive you is also influenced by how courteous your customer support staff are, how well your website is designed (Does it look outdated? Does it look clean or cluttered?), how quickly you respond to customers’ concerns, the quality of the work you do for your customers… Everything that affects the customers’ perception of you is marketing.

As you can see, advertising is only one component of marketing. Successful online advertising brings customers to your website, but whether customers stay with you is another matter. You can make big claims in your advertising and bring lots of customers to your landing page, but if you cannot service them well, your marketing is not successful.

In order for your marketing to be successful, your customers must perceive your website as a place worth coming back to. So what is a place worth coming back to? What kind of perception should you strive for? There are several possibilities:

  1. Cheapest prices around
  2. Widest selection
  3. Best value
  4. Highest quality work
  5. Experts in this type of work
  6. Most comprehensive guarantee
  7. Best customer service

The list can go on and on. All of the above perceptions have worked for different companies. For your marketing to be successful, your customers need to perceive your business as the place that offers the best customer service.

[Via Visual Scope]

How does your company's website stack up?

See how your home improvement company’s website ranks across the Internet!  Get a FREE report now!

You deserve a true marketing partner. Let's work together.

Join Our Newsletter

Be Part of the 1,000s of Contractors & Remodeling Companies Who Love Our FREE Marketing Ideas!

About The Marketing Corner
Free Website Audit
Our Story
Who We Help
Press Room
Remodeling Lead Generation Ideas
Home Improvement Marketing & Lead Generation...Simplified.
Based In Chicago, IL
Remodeling Lead Generation Ideas
How To Generate Reviews For Remodelers
Hot Summer Home Improvement Marketing Tips
Should You Outsource Your Marketing?
How To Generate Leads From Facebook
Top Lead Generation Ideas For Remodelers