Month: November 2013

What is Content Marketing?

Useful content should be at the core of your marketing Consumers have shut off the traditional world of marketing. They own a DVR to skip television advertising, often ignore magazine advertising, and now have become so adept at online “surfing” that they can take in online information without a care for banners or buttons (making them irrelevant). …

What is Content Marketing? Read More »

The Marketing Money Pit

I did a lot of home improvements a little while ago and found myself thinking about that old Tom Hanks movie, “The Money Pit,” where a couple tries vainly to fix a house. The stairway falls apart, the bathtub falls through the floor, the chimney collapses… The repairs go on and on, but the house …

The Marketing Money Pit Read More »

Scroll to Top