SEO isn’t the same as what it used to be. You can’t just pop up an ugly website, throw up mediocre content, build a few links and expect to rank well. These days you actually have to build a good website, write high quality content that solves peoples’ problems, build thousands of links and get …
Useful content should be at the core of your marketing Consumers have shut off the traditional world of marketing. They own a DVR to skip television advertising, often ignore magazine advertising, and now have become so adept at online “surfing” that they can take in online information without a care for banners or buttons (making them irrelevant). …
If you only focus on the graphics design of your web site and nothing else, you may have a beautiful web site that is hard to be found. If you only focus on search engine optimization and nothing else, your web site may be friendlier to the web robots at Google than it is to …
I did a lot of home improvements a little while ago and found myself thinking about that old Tom Hanks movie, “The Money Pit,” where a couple tries vainly to fix a house. The stairway falls apart, the bathtub falls through the floor, the chimney collapses… The repairs go on and on, but the house …
