Month: December 2013

It’s not too late to optimize one key element of your holiday marketing

“Attempting to craft an effective subject line is addicting,” a marketing director said in the Benchmark Report survey. You’re busy this time of year, so let’s be quick about it. How can you improve your chances of crafting an effective subject line? With only weeks left in the holiday marketing season, subject lines are one …

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How to Make the Most of Your Content Marketing This Holiday Season

The holidays are usually a make-hay time for marketers. One simply can’t miss the opportunity of catering to the shoppers’ inflated appetites (not to mention that salespeople often whet those appetites themselves). So, what does your marketing plan include this season – another boring sale? If you are up for something different this year, here …

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