5 Steps To Improve Your Home Improvement Company’s SEO This New Year

Home-Improvement-SEO-New-Years

Your Home Improvement Company’s SEO New Year resolutions should start with a review of your remodeling company’s website content. Learn how to give your website visibility, boost traffic and connect with potential home improvement leads.

 

The truth is, by neglecting your home improvement company’s website and SEO strategy, your remodeling company:

  • Has little visibility
  • Is missing out on valuable Google traffic opportunities to gain more home improvement leads
  • Is missing out on opportunities to learn about, connect to and engage with potential remodeling clients.

 

So with the New Year upon us, it is the perfect time to kick-start your home improvement company’s SEO strategy. To get your remodeling company’s website ready for to promote it, and use for home improvement lead generation opportunities, start with a simple review of your home improvement company’s website content.

Step 1: Review your remodeling company’s keyword/keyphrase strategy for lead generation.

 

Google is now so clever that it can identify searcher intent—meaning it can identify why people are searching for your home improvement and remodeling company.

However, Google is not so clever that your home improvement company’s keyword strategy shouldn’t longer matter.  In case you were confused, keywords are words or phrases that help search engines match your remodeling company’s website, to home improvement leads (clients) that are actually searching for it!

This mean is that when doing your remodeling company’s keyword research, you should keep your website user’s intent in mind.

For example, if someone types the keyword or search term ‘bathroom remodeling’ into Google, the search results provided are:

  • Various web pages answering the question: ‘What is bathroom remodeling?’
  • Various bathroom remodeling ideas
  • Bathroom remodeling parts (sinks, tile, etc.)

 

The search results are extremely broad. In order to find exactly what we are looking for; a home improvement lead would actually need to provide Google with a bit more information- their ‘intent’.  Our intent in this example could be:

  • Learn about bathroom remodeling for DIY projects
  • Find out how much a bathroom remodel project would cost
  • Locate local bathroom remodeling companies

 

Although Google is getting clever at matching ‘user intent’ based on searches, remodeling company website owners should not allow their potential home improvement leads to rely on Google to drive traffic to their websites.

When reviewing your home improvement company’s website, research the keywords visitors are most likely to use when seeking your remodeling company’s services, and also think about their intent in searching for your company.

Ultimately this will allow your home improvement company to:

  • Create remodeling website pages that will be found by home improvement leads
  • Be best able to answer new remodeling client’s questions.
  • Make Google love your home improvement company and drive more leads to your website!

Step 2. Review your home improvement company’s website for meta titles and meta descriptions

 

Did you know that your remodeling company’s websites meta titles and meta descriptions are your first opportunity to sell and gain more home improvement leads?

Review your remodeling website for SEO –make sure your meta titles and meta descriptions:

  • Accurately and concisely convey what your individual remodeling website pages are about
  • Are keyword/key phrase rich to drive more home improvement leads
  • Written persuasively to attract home improvement leads to visit your company’s website.

 

Step 3: Review your home improvement company’s website text for SEO, customer focus and conversion for home improvement leads.

 

All home improvement professionals should know, that having great SEO is more than just about clever coding by some ‘tech guy.”

To be found in the search engines is my first priority. But to generate leads, my content must be clear, customer focused and above all written for conversion.

Therefore, it is worth taking some time to review your remodeling company’s website pages to ensure they answer important questions for home improvement lead generation:

  • Who are you?
  • What does your home improvement company do?
  • How do your remodeling products or services help your clients?
  • Where can your remodeling clients find more information?
  • What do your home improvement leads do next?

 

Step 4: Make sure Google can identify your home improvement company’s images

 

The home improvement industry, remodeling business and design are extremely visual!

And since we live in this industry, it is so important to include images in our remodeling company’s website content.

However, search engine crawlers find it difficult to identify any type of images.  As good home improvement marketers and lead generators, we must provide a text alternative to my images, otherwise known as ‘alt text’.  Adding this ‘alt text’ helps the inspiring images of your remodeling projects be indexed by Google.

Step 5: Review your remodeling company’s local SEO strategy for home improvement lead generation

 

There are thousands of remodeling company’s out there. How can one company ensure that can be found by the people most likely to use their services?

This is where Google My Business fits in. It is a free listing provided by Google. It is specifically geared to making it easier for local prospective home improvement leads find you.  To learn more about Google My Business for your home improvement company visit Google’s website here.

Review your listing to make sure it is accurate and the information is optimized for your remodeling company to obtain home improvement leads in your area.

Of course, if your home improvement company needs assistance in conducting a review of your website content find out about The Marketing Corner’s free website audit. A full review of your site will uncover ways for you to:

  • Drive more traffic to your site
  • Drive more inquiries to help you to achieve your home improvement lead generation goals.

Blogging– Does it mean more Home Improvement Leads?

Blogging-for-home-improvement-leadss

How Does Having A Blog Help My Home Improvement Lead Generation?

Today in the remodeling industry, having a professionally developed and managed home improvement website is, of course, absolutely essential for lead generation. A remodeling company’s website often serves as the foundation of successful marketing campaigns and more then likely the first point-of-contact for prospective home improvement leads. When a remodeling website is developed with careful attention to site analytics and Search Engine Optimization (SEO), websites increasingly bring in the new, high-quality home improvement leads that drive business.

 

However, the remodeling company blog is often one of the most neglected aspects of a home improvement website. A well-written, search-driven blog is the perfect place to announce company sales, new products or remodeling services, and remodeling company staffing changes such as hires and promotions. A good home improvement company blog is also an ideal means of tying together an effective social media lead generation campaign. Still, many home improvement, remodeling, or construction companies don’t have blogs. Worse, some home improvement product manufacturers have a blog but rarely update them.   Regardless, both scenarios result in the same thing: missed opportunities for home improvement leads!

Clicks Mean More Home Improvement Leads!

If home improvement company blogs are so important then why are so many remodeling companies having difficulty incorporating them into their home improvement marketing strategy?

Remodeling industry corporate blogs are overlooked for three main reasons:

1.  Home Improvement companies think creating or maintaining a good home improvement blog is costly or technically difficult.

Many home improvement professionals incorrectly believe that blog posts are the same as a complete update to their remodeling website.  Often contractors and remodelers are concerned with spending a ton of money to have an HTML or jQuery expert on staff.  In truth, a good home improvement blog can be easily integrated into a contractor’s website in such a way that posting new remodeling blog article may be as simple as updating a Facebook status.

2.    In the whole remodeling company no one is assigned to update the blog.

This is one of the most common issues we find when reviewing our home improvement clients’ websites. At many remodeling companies everyone is busy focusing on tasks relevant to the company’s core competencies—like sales or business management, and the remodeling company doesn’t have an in-house marketing department, so no one is managing the blog.  (See our article on why having a home improvement marketing team matters to your remodeling company’s bottom line…. click here.)  In the meantime, having an employee write for your home improvement company’s blog is usually a quick fix. However, we should note that your employees need to consult with a blogging expert or have some knowledge of SEO in order to see good results on your remodeling company’s blog!

3.    Remodeling Companies don’t want negative feedback on the blog.

Just like all other forms on social media home improvement marketing, guests can leave comments on your remodeling company’s blog.  Sometimes, people will post negative feedback on a home improvement company’s blog–just like they would do on Facebook. Home improvement professionals should respond professionally and quickly to all negative posts, while also actively engaging with neutral or positive responders.  By reaching out to your entire audience, it allowshome-improvement-lead-generation-blog for more of your home improvement leads to see how your company handles dissatisfied customers or difficult situations. This is a fabulous opportunity for your remodeling company to demonstrate their great customer service!

For remodeling professionals, taking the time to blog frequently and effectively can drive website traffic and ultimately home improvement leads. The Marketing Corner offer home improvement blogging services as well as on- and off-site SEO article generation for all our clients!

Reach out to us today for a free home improvement marketing consultation!

 

 

 

Why Your Home Improvement Website Isn’t Making You Money!

home-improvement-website-money

Why Your Home Improvement Website Isn’t Making You Money

Many home improvement business owners and contractors are lost when it comes to the Internet. Many remodeling professionals believe if you make a home improvement website people will flock to it and bring you overnight lead generation success. “If you build it, they will come” might have worked for Field of Dreams, but it isn’t even close to how a good home improvement website works.

Here are the main reasons your home improvement website is not working or not generating remodeling leads.

Home Improvement Website Mistake #1— No Search Engine Rankings

No one will ever type in a domain for what they are searching for online. Soon Google will devalue domain names anyways, so having a site like “bathroooms.com” will not mean as much as it used too. In order to get more home improvement leads you need to be high in the search engine rankings for key terms. The best way to accomplish this is through search engine optimization (SEO) which basically means making your home improvement website more popular for the keyword home-improvement-website-marketingphrases you think will bring more home improvement leads to your company. There are many different ideas on how to do SEO correctly and different philosophies on how to rank for words to generate more home improvement leads but if you are not caring about SEO that is a main reason why you do not have any home improvement lead traffic.

Home Improvement Website Mistake #2—  No Internet Marketing

If your remodeling company is not on social media, using digital home improvement advertising (Pay Per Click Ads), using content marketing with SEO, or using video marketing you will notice no one is visiting your home improvement website. Remodelers and Contractors need to have a proactive approach to gaining home improvement website visitors that are relevant to your products or services. Although the cost of a home improvement lead generation campaign using digital advertising may have a high upfront cost, it is a wonderful marketing tool because you can segment your customers based on interests, ages, demographics, geographic, and more–designating a higher return on your marketing dollars.

Home Improvement Website Mistake #3— No Traditional Home Improvement Marketing

Just because you have a home improvement website does not mean you shouldn’t be using offline marketing or traditional home improvement lead generation. Tradeshows, canvassing, guerrilla marketing, television advertising, radio advertising, etc are examples of traditional outbound marketing that has worked for home improvement contractors and remodeling companies.  Using traditional advertising or marketing is a great way to get potential home improvement leads.  A recent study by Google found that almost 67% of consumers shop online in front a television.

At The Marketing Corner, we always advocate for a good mix of traditional marketing and “new” marketing, or outbound marketing.  Professional home improvement lead generation plans will mix both of these marketing methodologies together to create an influx of quality home improvement leads.

Home Improvement Website Mistake #4—  A Bit Too Much

People believe in simple, they stray from complex and crowded. Make sure your home improvement website is simple, clean, and easy to use.  Don’t over-do your website with too many different styles or the newest code.  Make your home improvement website easy to use for all the customer that will come to your website.

Home Improvement Website Mistake #5— Just Too Hard

Make it easy for people get in contact with your home remodeling company.  Considering having a couple of different Calls To Action and different ways for your customers to contact you.  Do not make an extremely complex form with many different areas to fill out.  For more on how to create the Perfect Form For Home Improvement Lead Generation click here.  Additionally, put a phone number in the top right of your home improvement website.

Home Improvement Website Mistake #6— No Testing

You should always be testing your home improvement website and advertising. If contractors and remodelers continue to do the same thing for their home improvement websites, nothing will improve.  A good home improvement website should include new landing pages for your PPC,  new webpages for different campaigns, and the ability to implement different contact forms, etc.  Your home improvement website should be tested and analyzed using a program such as Google Analytics, and you should continually test it for the best way to get more home improvement leads.

Home Improvement Website Mistake #7—Not Giving It A Chance

Failing is okay in home improvement marketing. It happens all the time and if you are not failing you are not giving your home improvement website a chance to succeed.  Experiment with different home improvement lead generation techniques and see what works, fails, or makes no difference in the quality or quantity of your remodeling leads.

Do you have any home improvement lead generation tips to share?  What do you believe is a big mistake on home improvement websites?

The Marketing Corner specializes in home improvement lead generation and remodeling marketing.  As a resource for contractors, remodelers, retailers, and home improvement industry professionals, we teach business owners smarter marketing.

 

“Olympic Gold” Home Improvement Lead Generation Tips

home-improvement-lead-olympics

Going for the Gold In Home Improvement Lead Generation

Are you excited about the Olympics as we are?  Here at The Marketing Corner we’re captivated by the commitment, dedication, and perseverance of the athletes.  Our free time in the next weeks (like most of yours) will be spent trying to catch up on a variety of sports–even one’s we have barely had interest in–cheering for Team USA! With all the excitement over the Olympic Games, we couldn’t help but notice several things that both the brilliant athletes and skilled home improvement marketing teams have in common that both make them successful at their game.

How to Make Your Home Improvement Lead Generation Plan Win the Gold.

Setting Goals for your Home Improvement Lead Generation

Every top athlete is driven by their goals–making the team, qualifying for the finals, breaking a world record, etc.  But it isn’t just setting these goals that makes these athletes successful it is the steps they take along the way.  As a skilled home improvement marketing team, you need to need to set SMART goals and identify the steps and processes you need to reach them.  If you plan to increase home improvement leads by 5% next quarter, what are your steps?  If you plan to run a home improvement marketing campaign based on the Olympics what are your goals?  Setting milestones and goals will make your team a success.

Commit to the Win

Becoming an Olympic athlete doesn’t happen right away.  It often takes many years and thousands of hours of practice to become the perfect competitor, and then many more to win the gold.  In home improvement lead generation, many times conversion rates for an advertisement may be down, or perhaps you feel that social media just isn’t working.  Whatever your home improvement lead generation plan is, commit to it.  A solid strategy will take time, effort, and most of all commitment.

Measure your Home Improvement Lead Generation Techniques

Imagine the Olympic Games without scores, distances, heights, stopwatches.  How would an athlete know if they are improving or getting worse?  How could you judge their success to meet their goals?  Your home improvement lead generation plan should include measurements just like today’s athletes.  How many people visited your website each month, how many converted?  How well did your advertisement do in Sunday’s paper?  How about that PPC ad?  In order to accurately measure your home improvement lead generation plans successes, you need to keep the record of how well your efforts are performing.   Without these important metrics, you will never know if you are meeting or exceeding your goals!

Don’t let your Setbacks Determine your Future

One of my favorite parts of the Olympics is watching the teams and learning each athlete’s story.  Many of the athletes are plagued with trials and tribulations during their struggle to claim the gold.  Take for example this year’s Jamaican Bobsled Team.   Finally after raising enough money, all of their gear and luggage is lost.  The athlete’s are positive and even though they might not participate in all the practice rounds are committed to excellence.  As your home improvement lead generation campaign grows, you too might be found with setbacks.  Perhaps it might be that you spent too much money on your PPC campaign, or a trade show that didn’t generate enough home improvement leads.  Learn from these setbacks and be prepared to make a plan to change the outcome.

Challenge your Competitors

Obviously, Olympic athletes are extremely competitive.  They constantly watch their competition, learn from them, and in most cases are inspired by them.  Additionally, your home improvement lead generation team should watch your competitors like hawks. Know when they are on your website, visiting your location, and how they make their sales pitch.  Keep your eye on your competition, but focus on growing your home improvement leads.

Home Improvement Lead Generation Done With Class

Remember your home improvement lead generation plan should reflect your company and showcase your best work.  Be tasteful and poised in your advertisements, social media campaigns, and customer service.  Remember in today’s world everything goes viral quickly.  When a Chicago Tribune journalist checked into her hotel room in Sochi and found “dangerous” water, she quickly tweeted it out to the world–in hours the tweet was everywhere.  She did it classily and informed the public, and didn’t publicly bash anyone.  For your best home improvement lead generation tactics, treat even your worst customers as your best friends.

Have you caught the olympic fever?  Are you ready to Go for the Gold in your home improvement lead generation?   The Marketing Corner is constantly helping home improvement professionals just like you- make your home improvement lead generation plans win the Gold!  Contact us today for our FREE marketing consultation and plans.