Your remodeling business should be using online lead generation.
Whether you're a small contractor, or a large home improvement retailer, your remodeling company should be getting online home improvement leads. The majority of the world's successful and innovative businesses have used the internet to capture sales, and building, construction, and remodeling industries should now be finding most of their home improvement leads online. Getting online home improvement leads is an entirely new style of remodeling lead generation, and many industry professionals don't know what the big deals is about online home improvement leads.
That’s okay. That’s what The Marketing Corner is here for! Here are some of the best reasons why online home improvement leads should be the best source of marketing for your remodeling company.
1) Online Home Improvement Leads are Cost-Effective
The amount of money that a home improvement remodeling business can spend on print, radio and television marketing adds up quickly. Traditional marketing or outbound marketing (as some experts like to refer to it as) is based on sending a mass message to many people. Think of it as just throwing out your message, and hoping it will stick with someone.
This is inefficient. In today's world of home improvement marketing--the rules have changed. Think for yourself, how many times have you seen a say, a billboard, and actually taken some action from it? Our thoughts are--not many. And you're not alone. Thats why many remodeling company's are turning to online home improvement lead generation.
When you market online, your audience is specifically targeted. The only people who see your advertisements are people who are looking for a specific home improvement company or remodeling service you provide. The people that will actually see your ads are potential customers interested in your goods or services. This can make for a very powerful online home improvement lead source. Your advertisements can be paid for on a per-click basis, which means the remodeling company only has to pay for the advertisement that an actual customer clicks on to learn more information about your services. Do you see how this can be such a powerful source of new online home improvement lead generation?
2) Online Home Improvement Leads Cost Less
Traditional home improvement marketing methods are cumbersome. Once a remodeling advertisement is designed, you need to acquire the materials to actually produce it. Then the home improvement company needs to print it. Then deliver it to hopefully the correct audience. Then most importantly, the remodeling company needs to measure their advertisement's effectiveness. Did it generate enough home improvement leads to warrant running again? What was the return on the investment?
From ink, paper, and power to mass produce it, mailing costs to get it where it needs to go, all adds up. But when remodeling professionals use online home improvement lead generation, minimal resources include the power to run the computers and design and post the advertisement. Additionally, much better metrics and analytics can determine how your remodeling advertisement performed online.
3) When You Use Online Home Improvement Lead Generation, Your Audience is Made up of Customers Who Are Actually Interested in You
Consider this, when you make a post on a social media page, it reaches only the customers who have volunteered to follow your brand-- which means they had an interest in your company.
For example, if you buy a Facebook ad, you can pinpoint exactly the customers to whom you want to market your remodeling company. If you want to target female customers aged 45-55 within 3 miles of your home improvement company...you can. By using online home improvement lead generation, your advertisement will only be marketed to your specific demographic. Online home improvement lead generation, virtually eliminates wasteful advertisements because it targets to your customers--every time.
4) Online Home Improvement Lead Generation Allows You to Stay Ahead of Your Competition.
Online home improvement lead generation is here to stay. If your remodeling competition isn’t taking advantage of all of the home improvement marketing tools that are available today--that’s their problem. Jumping into the world of online home improvement marketing will give you a distinct advantage over industry competitors. By using online home improvement lead generation, you'll be able to reach new audiences and position your home improvement company for growth.
But if your competition is conducting their home improvement marketing on the Internet and using online home improvement lead generation - and you aren’t, they’re already in position to corner the market, at your expense.
6) Online Home Improvement Leads Are More Personal.
When a remodeling company is using online home improvement lead generation they are able to provide a great interaction with their audience.
When remodeling professionals communicate regularly with a target audience, you can build a personal relationship with them. You can respond quickly to concerns through various channels like Facebook or Twitter. Online home improvement lead generation is also crucial to nurturing leads. Normally when you find a customer though online home improvement lead generation efforts you've collected their email, phone number, and name. Now, instead of just calling the customer-- you can email them, you could call them, and in fact-- you could put them on a traditional marketing direct mail list! Try doing all of that with an advertisement in a magazine or newspaper!
With this information, it’s easy to see why online home improvement lead generation is critical to the success of the remodeling and building industry. If you haven’t yet embraced the new way of online home improvement lead generation and marketing, the time is now! Holding off will only end up harming your remodeling business and put your competition one step ahead.
What are your reasons for marketing online? Why do you think it’s important? Leave us a comment and let us know!