When it comes to building a business website, there are a lot of different elements that you have to think about. The content that you put on your site is going to be a lot more important than you might realize. People talk about content and whether it really counts, and the fact of the matter is that if you don't have solid information on your site, you're wasting your time with the investment in designing and creating a website in the first place. Content is everything and you have to make sure that you utilize it to create a site that is informative, engaging, and useful to your audience to keep them coming back for more.
The content that goes on your website will either make or break your success, in most cases. There are many different elements that your content needs to provide to your audience. In order to make the best use of your business website, your content should be:
-SEO-friendly. Make sure that you're using keywords so that search engines are able to follow and pick up on your website to rank it in search results. Just remember to follow rules for keyword usage and density so that you don't overdo it. It's better to have a keyword about once or twice for every 100 words than to stuff it in as much as you can.
-Brief. People are looking for quick, concise information. If your content is not to-the-point and easy to follow, your audience isn't going to stick around very long. Make sure that you get the facts out, get your point across, and be done with it.
-Informative. People need to know what you have to offer or why they are at your site. Provide them with all of the facts and information that they need to know about your business. Give them the chance to learn about your business, what you do, and how it can benefit them. This is what people want to know.
-Engaging. If you're not capable of producing simple, clean, engaging content on your own, you should hire someone to do the work. You content has to get people's attention and give them a reason to invest in your business, no matter what you are selling.
-Friendly. The last thing that people want online is to visit a website where they feel like they're being talked down to. Therefore, you have to make sure that your content is friendly and simple, not overly professional and 'better than thou' in its tone and style.
Content is king in the internet world, and your website is not going to be able to succeed without it. By taking the time to create useful, engaging content, you can rest assured that your audience will be much more likely to buy whatever you're selling and see your business in a professional light.
[Via Visual Scope]