Get More Home Improvement Leads this Valentine’s Day
Valentine’s Day has always been surrounded by love and affection, but to construction and remodeling companies, it should be seriously considered as a prime time to capitalize marketing for generating more home improvement leads.
Making a few changes and gearing marketing plans towards Valentine’s Day can cause a huge increase in home improvement leads for February.
In honor of this special day, The Marketing Corner shares its creative Valentine’s Day marketing tips and ideas that any remodeling contractor can do in their business to spread the love and bring in more home improvement leads this season.
Home Improvement Leads Come From Customers Who Love Your Company
Valentine’s Day isn’t just to remember intimate relationships with family and loved ones, its a chance to also build upon your business relationships. This is the perfect time to nurture your most important business relationships, the one you have with your customers. After all previous customers are the best source for new home improvement lead generation.
1. Add a Little Decor
A little added decor goes a long way. Add Valentine’s Day decor on the windows, have your staff dress in red, add a bowl full of treats at the welcome desk. Also, to attract more home improvement leads, contractors and remodelers should update their social media pages with Valentine’s Day themes to keep relevant to their customers.
2. Post about the Big Day
Do some keyword research for your Valentine’s Day blogging! Use what people are searching for in their personal life and tie it into a special blog. Use tools like Google Adwords Keyword Tool to help you generate ideas.
3. Give Some Love Away
Have a random drawing to generate more home improvement leads, and give away an inexpensive but desirable product or service. For instance if you are a handyman company what about giving away a free hour of service. If you are a full design build firm, perhaps a small gift card for dinner at a local restaurant would be appropriate. Whatever the giveaway, make sure it has value to your audience to bring in more home improvement leads.
4. Red Hot Specials– This Month Only
This month offer special February discounts for people to “fall in love with their home again.” Send targeted emails out to previous clients, or your list of home improvement leads. Run a Red Hot special this month only and promote it throughout all of your marketing plans to really bring in home improvement leads.
5. Host a Valentine’s Day Open House
If you are a professional remodeler or design build firm, chances are you already have a beautiful showroom. This month, hold a “customer appreciate” event for all your clients, and use it as a chance to generate more home improvement leads. Encourage people to share your event via social media sites and create even a following with a #hashtag on Twitter. Create an open house, have Valentine’s Day treats and take lots of pictures and videos! Then “share the love” all over the Internet! You’ll have a great following for more home improvement leads quickly!
We’re sure that these tips will help all remodeling and contractors spread the love this Valentine’s Day.
For more information on how to generate top quality home improvement leads this Valentine’s Day reach out to The Marketing Corner! We’d LOVE to hear from you.