Home Improvement Marketing & Online Reputation Management
Word travels quickly today, and nowhere is that more important to your remodeling company than in the world of your online reputation. What took you years to build can be ruined in seconds. Your home improvement marketing plans need to include reputation management–and here’s why. According to a new survey conducted by Dimensional Research, an overwhelming 90 percent of respondents who recalled reading online reviews claimed that positive online reviews influenced buying decisions, while 86 percent said buying decisions were influenced by negative online reviews. When you are thinking about home improvement marketing plans, customer reviews must be one of your top priorities.
But with everything going on on the Internet today, and constantly new social media sites popping up, how can one remodeling company manage their online reputation effectively? Here are five tips to incorporate into your home improvement marketing plans to guard your online reputation.
5 Home Improvement Marketing Tips for Online Reputation
Keep tabs on your home improvement company online – Keep track of what people are saying about your remodeling business online by just Googling it at least once per month. Additionally, incorporate into your home improvement marketing plans Google Alerts. Google Alerts is a free service that will send you an email any time your business name is mentioned online.Claim your Home Improvement Real Estate – If anyone is set on doing harm they can do a lot with your brand name on the Internet. Make sure that you include in your home improvement marketing plans to buy your company’s domain name. Additionally as an extra precaution, included in your home improvement marketing plan should be a .com, .net, .ca etc. This will give your home improvement marketing plans extra branding security on the Internet.Use Social Media for Home Improvement Marketing – Don’t just claim your site on all different social media sites. Use it regularly! Many customers use social media as a way to interact with brands, so make sure you are including it into your home improvement marketing plans.Damaging Issues in Home Improvement Marketing – Deal with negative postings and complaints as soon as you possibly can. A polite note acknowledging the customers issue, followed by an offline conversation will go a long way. Additionally, once things are resolved, you can post your resolution, so that other customers can see that your home improvement marketing team cares for their customers.Careful Does It – Most importantly for brand reputation in home improvement marketing, be careful what you put online! Lovely pictures of your staff out at happy hour, might not make the best impression to your customers. Manage your online reputation carefully and your home improvement marketing efforts will reap the rewards.
How is your online reputation? Has your home improvement marketing team set up Google Alerts to manage your remodeling business online?
If you have questions regarding home improvement marketing and online management, please feel free to contact The Marketing Corner. We’ll look over your reputation and provide you with some feedback on how to better manage your home improvement marketing! Contact us today.
Search Our Lead Generation Tools
Get More Home Improvement Marketing Ideas By Email
Enter your email address to subscribe to this blog and receive notifications of new posts by email.