Home Improvement Marketing Mistakes– Learn How To Fix Them
Running a remodeling business is not easy, and often marketing is just one activity that seems to take a back seat to all the other everyday tasks. At The Marketing Corner, we’ve worked with many contractors and remodelers, and we hear the same problems– “home improvement marketing is too expensive for me,” or worse– “I just don’t know where to start.”
The Marketing Corner was built to educate remodelers and contractors on home improvement marketing and help grow small to mid sized companies. If you’re a remodeling professional, and can relate to any of our Top Ten Marketing Mistakes reach out to The Marketing Corner. We’ll work within your home improvement marketing budget to determine the best course of action to increase your leads and drive more sales.
And now The Top Ten Myths and Mistakes in Home Improvement Marketing-
1. MARKETING IS SCARY – I DON’T KNOW WHERE TO BEGIN!
You’re right! Marketing might be scary to a home improvement professional….much like remodeling a bathroom would be to a marketing professional! We understand marketing, and are here to teach you how to avoid the common mistakes. We don’t want your home improvement marketing plans to turn into a DIY disaster! If you are unsure of where your home improvement marketing is headed, a marketing agency might be the best place to start! The Marketing Corner offers free no-obligation consultation. We’ll help you identify where to start your home improvement marketing plan, and how to improve your lead generation to gain more sales!
2. HOME IMPROVEMENT MARKETING IS FOR THE BIG GUYS–I’M A LOCAL REMODELER
If you don’t market your remodeling business how do you think it will grow? Sure, expensive network TV commercials, high impact social media campaigns, and expensive pay per click ads might be for the “big guys.” But trust us, there is ALOT of home improvement marketing you can accomplish on a limited budget—when done right!
3. THERE IS NOT ENOUGH TIME IN MY DAY TO THINK ABOUT MARKETING
Most remodeling business owners don’t have the time to think about their home improvement marketing plans. Again, you are good at what you do, but perhaps you could fine tune your home improvement marketing plans. Working with an agency means you have the best home improvement marketing expertise at a fraction of the cost of employing a full-time employee. Let us do your home improvement marketing and you will have more time to do what you do best–run your business.
4. I’M POPULAR, EVERYONE KNOWS WHO I AM…
Sure, you might be popular now, but soon people will forget about you. Home improvement marketing works well when companies are continually in front of their customers. For example, how often does someone hire a builder for their home–once, twice? But by constantly staying on top of your customer’s minds they are more then likely to refer you other business. Stay popular by continuing to reach out to your customers.
5. HOME IMPROVEMENT MARKETING IS ALL ABOUT FINDING NEW CUSTOMERS
We’ll maybe….. But home improvement marketing is also about the relationship with your existing customers, selling more products to them, introducing them to other parts of your remodeling company, and really generating their referral business. Thats home improvement marketing too! The cost of gaining a completely new customers is 6 times higher than keeping and selling to your existing customers.
6. LETS HIT THE PRESS
One mistake many remodelers and contractors make in their home improvement marketing plans is printing a brochure. Many contractors follow the “monkey see, monkey do” mentality where since everyone else has this huge brochure they need one too. Brochure printing can be expensive, and if you’re looking to stretch your home improvement marketing budget, perhaps spending that money on a different marketing collateral might be your best bet.
7. I’VE DONE IT ALL…DIRECT MAIL, YP, MONEY MAILERS, BUT MY PHONE ISN’T RINGING!
Are you sending your direct mail to your target audience? Are you putting in one clear and concise message? Its time you played the customer– would you call a company you’ve never heard of until a mailer ended up in your box? Probably not. Today’s home improvement marketing plans need to be integrated with all different types of advertising and mailers to get the best return on your investment.
8. I DON’T HAVE A MILLION DOLLARS TO SPEND ON MY WEBSITE.
Think about this 89% of customers go online to search for products and services before making a purchase. 89%! So yes, even if you send out mailers, or have great referrals, customers are still going to check out your company online. How does your website look? Does it look like a professional and honest remodeling business? Does it make you really want to pick up the phone and call or fill out the form to get a quote? Today, you don’t have to spend hundreds of thousands of dollars on an awesome website, just enough to have a professional presence on the web.
9. HOME IMPROVEMENT MARKETING IS HARD TO MEASURE
Actually, its not. Today’s marketers have many analytical tools at their finger tips. Claiming that you can’t measure the success of an advertisement just isn’t true. Your home improvement marketing plan can include call tracking, Google Analytics, and social media metrics..just to prove the success of your advertisements.
10. I’M A REMODELING COMPANY– WHY DO I NEED BRANDING.
The way that your home improvement marketing and company looks, feels, and acts with your customers represents your corporate image. Today customers demand professionalism out companies, and the remodeling industry is no different. Every single employee, home improvement marketing piece, and customer care follow up should reflect the same unique professional tone for your company. This will build your brand–and your home improvement marketing plans will generate more leads.
Home improvement marketing isn’t scary or too expensive. Remodelers and contractors need to fully embrace professional marketing in order to generate effective leads. A good home improvement marketing partner will ensure you that your benefits for marketing strongly outweigh your costs.
WHAT HAVE YOU LEARNED IN HOME IMPROVEMENT MARKETING? HAVE YOU ENCOUNTERED ANY OF THESE MYTHS? WE’D LOVE FOR YOU TO SHARE YOUR EXPERIENCES WITH US!
AS ALWAYS IF YOU HAVE ANY QUESTIONS ON WHAT THE MARKETING CORNER CAN DO FOR YOUR HOME IMPROVEMENT MARKETING AND LEAD GENERATION— GET IN TOUCH WITH US TODAY!
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