Home Improvement Lead Generation on a Small Budget
The majority of remodeling and contractor’s business are owned and operated by one or a small group of people with a very limited amount of capital. In fact, many home improvement business owners start their remodeling companies with their life savings. So, money for marketing or home improvement lead generation is limited. The Marketing Corner has come up with the top six ways remodeling companies can increase their home improvement lead generation on a small budget.
6 Low Cost Methods for Home Improvement Lead Generation
1. Home Improvement Lead Generation with Social Media
If you haven’t already, now is the time to promote your remodeling company online using Facebook and Twitter. Home Improvement Lead Generation through social media sites presents a low cost method to reach your audience. Additionally, its always good to create a short video about your remodeling company and put it up on YouTube. This way potential customers can get a glimpse of your products and services, and reach out to your company if necessary.
2. Home Improvement Lead Generation with a Great Online Presence
Make sure your website is effective and easy to navigate for good home improvement lead generation. Hire a good website designer who can also advise your remodeling company on SEO in your area. It’s so important for online home improvement lead generation that your individual website ranks extremely well in Google. This way potential customers are able to find you and request your services.
3. Home Improvement Lead Generation with Special Offers
Sites like Groupon allow remodeling companies to offer coupons and discounts for an additional option to home improvement lead generation. If your remodeling company is planning on using a “deal site” make sure your home improvement marketing team is creative in the offer and don’t give away too much! Another way to spread special offers for home improvement lead generation is through flyers. These flyers can be seasonal and can be passed out at your local mall.
4. Home Improvement Lead Generation Through Cross Promotion
Try to partner with home improvement businesses that offer complementary products in the same target market as yours. For example if you only focus on the outside of the house–siding, roofing, windows, you might consider partnering with a company that does only inside work. Create an attractive cross promotion between the two remodeling companies, and you can reach out to both of the different consumer bases as a home improvement lead generation tactic.
5. Home Improvement Lead Generation By Word of Mouth
Great customer services is always the number one source of home improvement lead generation. Make sure your remodeling company always go the extra mile for your customers. Good feedback and great customer satisfaction goes a long way in getting new and repeat business and word of mouth is still the best and cheapest way to get home improvement lead generation.
6. Home Improvement Lead Generation With Press Releases
Getting mentioned in the press is not easy but PR can be one of the most credible ways for home improvement lead generation. Have your company participate in charity events, awards, or just go the extra mile with a customer’s job. One good press story can be a great source for affordable home improvement lead generation.
Be careful in the home improvement lead generation approach your company decides to take. When trying a new home improvement lead generation method assess the results before you invest more money. Always avoid false advertising methods, misleading facts and deceptive pricing. Remember to always put your best forward, and be kind to your customers. One negative review could ruin your chances for better home improvement lead generation.
ARE YOU LOOKING FOR MORE EFFECTIVE WAYS TO ADVERTISE YOUR LOCAL HOME IMPROVEMENT COMPANY? THE MARKETING CORNER CAN ASSESS YOUR HOME IMPROVEMENT LEAD GENERATION STRATEGIES AND WORK ON DISCOVERING NEW METHODS TO CAPTIVATE LARGER AUDIENCES AND INCREASE YOUR SALES. CONTACT US TODAY FOR YOUR FREE HOME IMPROVEMENT LEAD GENERATION OVERVIEW AND START REBUILDING YOUR MARKETING.
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