Top Questions to Ask When Hiring a Home Improvement Marketing Team
Having a great home improvement marketing team is a powerful tool for helping contractors and remodelers to attract qualified home improvement leads by sharing relevant, high-quality content. A good home improvement marketing team’s programs can help to grow a remodeling business while showcasing the company as an expert in their field.
While some large home improvement companies might have the resources available to launch and sustain a complete content marketing program, others require the support of a good home improvement marketing agency. With a good home improvement lead generation program being so closely tied to the company’s sales cycle, it is imperative to find the right home improvement marketing agency to support the campaign.
In order to help contractors and remodelers find the support of a good home improvement marketing team, we’ve delivered three key questions that revolve around home improvement lead generation:
1. HAVE YOU WORKED WITH OTHER COMPANIES IN MY INDUSTRY? WERE YOU SUCCESSFUL FOR THEM?
Understanding a home improvement marketing agency’s skills and expertise is your first step. The Marketing Corner is specifically designed to assist contractors and remodelers in home improvement lead generation. We understand what home improvement customers are searching for online, what advertisements are effective, and what it takes to build effective home improvement lead generation plans.
Marketing agencies that can demonstrate a track record of success will work well for your company. Companies like The Marketing Corner, bring to the table not just marketing expertise, but industry familiarity and hands-on experience with the tools and tactics that typically work best for contractors and remodelers similar to your own company.
2. HOW WILL MY HOME IMPROVEMENT LEAD GENERATION PLAN BEGIN?
Good outsourced home improvement marketing teams are built on the foundation of collaboration with the remodeler or contractor. While the agency takes the lead on conducting research and setting up the mechanics of the home improvement lead generation campaign, the client possesses a wealth of knowledge that would benefit lead generation.
The Marketing Corner starts with a client discovery and brainstorming session where we dig deep to find out what makes the home improvement company and their customers. We use this intelligence as a foundation for our home improvement lead generation campaign which covers everything from blogging to lead nurturing. While The Marketing Corner takes the lead on gathering information and creating content, we can’t work in a silo. We work diligently with our clients to grow their home improvement lead generation campaigns.
3. HOW WILL I KNOW IF THE HOME IMPROVEMENT LEAD GENERATION CAMPAIGN IS WORKING?
The beauty of home improvement marketing is the ability to measure success. Going beyond website analytics, website traffic and social media engagement, there is an ability to measure the number of home improvement marketing piece downloads such as whitepapers or ebooks.
The Marketing Corner evaluates and works with contractors and remodelers to constantly improve all the numbers of home improvement marketing campaigns. We’ll figure out exactly what is working for your customer segment and your company and react to those changes. We help you save time, money, and resources while building an incredible number of home improvement leads.
Home improvement marketing is valuable to help contractors and remodeling businesses to strengthen the connection between lead generation and their sales goals. By creating good content and hiring a great home improvement marketing company, remodelers will grow their sales and lead generation efforts immediately.
For more information on how to improve your home improvement lead generation and rebuild your marketing reach out to The Marketing Corner for a FREE 30 Minute Evaluation on your Home Improvement Marketing!
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